How SEM Overcome Traditional Marketing?

 

How SEM Overcome Traditional Marketing?

Connecting to the ‘Present’- What’s now? And predicting the ‘Future’- What’s next?   Identifying the lifestyle trend analysis and its effective transformation ways, the traditional marketing- print, mail, radio, billboard,  direct marketing, and television have become superfluous with time and gave path to online search. 

With the eventful lifestyle and the availability of wide range of options in front, consumers/customers would show no interest to wait for a call from the seller. The only technology which could overcome this growing competition and impatience, and which has become a significant part of every once life is: Internet.  

All in One:

Latest news: Why to wait for a news-paper reaches you and television play live news when you could opt online updates? Want to Buy Something? – Check the reviews, wide range of products in front of you with great deals at one instance of internet. It’s just few minutes to order what you want online and get them at your doorstep with no excess work. Entertainment: Create your own favorites and play whenever you wish to listen or watch through Youtube and many more online websites rather than just waiting for the song to be played on radio. Greeting your near and dear ones- all at one instance with your designed greetings and receiving an update instantly on their access on it with no time delay replacing the traditional mail (posting).

Call, SMS, MMS, GPRS, Email, Social Networking, Pay store, Internet etc at one instance on SMART phone.

The Era of Search Engine Marketing has drastically taken over traditional advertising and gave root to online sales. Be the first to reach to your customer before your competitor and your industry reach them else you are dead hock as it has become the survival of the business fineness. SEM has resulted high ROI especially for Small Medium Enterprises because of its cost effectiveness and high reach- worldwide. Existence of ONLINE has become mandatory to every business as well as at individual level.

The marketing spends have been declined as online made easy to market the new product launch and existing products by creating a brand identity and brand awareness and recall  with its  limitless reach and within no time. Retaining customer, which is important to every business and was difficult on par has become uncomplicated now-a-days because of online. Of course, traditional marketing, when used together, can prove to be a very effective marketing technique, but nevertheless the advantage that online marketing offers your business is not worth being ignored.  Know how? :

The Present & Future - Targeted Marketing

Targeting potential customers, one of the greatest distinctions lies between traditional and online marketing is through their strategies.

Traditional marketing utilizes demographics like age, gender, monthly household income etc. to find a media source like TV, print etc. which appeals to a certain section of population. Then, the marketing experts try and narrow down this large population to a potential ‘target’ consumer and strive to grab the eyeballs of this targeted viewer.

How Internet Marketing Strategy works?

Internet has a huge network of millions of computers across the globe which stuffs new information covering a wide array of topics, every single moment. This huge database is been logically categorized and indexed by internet for the benefits of its users which is done according to the complex search algorithms of respective search engines. When a key phrase is been typed in the search column, the search engine analyzes wide range if web pages to appear on the top correlating the most relevant search results for the request. Which means Internet is acting as a directory for the information searched by the users. The informed will be displayed only when the users search for it, due to the high specific of search engine which means that search marketing is more effective and efficient in target marketing compared to traditional marketing.

Internet is Cost Effective:

Internet is effective and more economical when compared to TV, radio and print. This is because when a company is selling their products or services online, their website is not just providing information about them alike traditional marketing does it also provide its potential customers a means to research and purchase their company’s offerings online, anytime, anywhere, at their own convenience. This means the company could elicit a quicker response from their targeted audience and achieve their sales targets quicker with a very low investment sometimes its null compared to the traditional marketing which is predominantly at higher. Also, the power of Internet and its omnipresence allows companies to expand their business nationally and internationally without much added expenses and their physical presence.

More effect Analysis of Statistics:

A best advantage of investing in Internet Marketing is that the company could trace, measure and test all the aspects of their marketing campaign as they are automated with the technology tools without wasting too much money or efforts. Company could measure the success rate, track downfalls and could correlate the chances of failure in advance and also tools to overcome those disasters of their campaigns almost instantly.  Connecting to your customers directly has resulted high retained of customers.

This is because online activities of users usually require them to click on an advertisement or perform a certain action relating to a purchase as in the case of Pay Per Click (PPC) or Pay Per Play (PPP). The same kind of measurement can not be achieved through traditional marketing, because they can not tap the number of people viewing their advertisement, who will eventually be interested in buying their product.

The Bottom-line:

Building the brand success story is all about re-evaluating its present marketing strategy and revising it periodically to suit the business needs and current industry trend but not just complete abandonment of traditional marketing. This is the time to think out-of-box and adopt transitional values. Migration to SEM can eventually lead ones costs spiraling downwards and ones returns spiraling upwards, which is what every business needs. Long sustainability with successful results is the bottom line of every business.